Swatch

swatch.com

Q: What is swatch.com?

Swatch describes itself: “Swatch offers a range of stylish watches including many beloved collections. Shop official Swatch watches.” It looks like an online shop.

Q: How old is swatch.com?

Its domain was registered on 11 Jun 1996, 30 years ago.

Q: How popular is swatch.com?

It is among the top 10,000 sites, by Tranco, Chrome UX Report and Majestic Million.

Q: Was swatch.com made with AI?

We found no traces of an AI site builder. That doesn’t prove a person built it: AI coding assistants leave no traces.

Q: Who is behind swatch.com?

Swatch, named by its structured data, its copyright line and Wikidata.

Scanned 27 Oct 2026Fresh927 checks

How it adds up →

In its own wordsLooks like: Online shopSwatch watch styles | Swatch® Official siteSwatch offers a range of stylish watches including many beloved collections. Shop official Swatch watches.

Swatch (swatch.com) looks like an online shop, is ranked in the top 10,000 sites and was registered in 1996. It is built with Salesforce Commerce Cloud, Firebase Hosting and Swiper; we found no traces of an AI site builder.

Popularity

Website Traffic Checker

Among the top 10K sites.

A popularity band, not a visit count.

Top 1KTop 10KTop 100KTop 1MOutside top 1M

Tranco: #14,167 · Chrome UX Report: Top 10,000 · Majestic Million: #10,174

Each list, with its date

Source	Says	As of
TrancoA research ranking that combines several traffic and link sources, published daily.	#14,167	list of 7 Oct 2026
Chrome UX ReportRank buckets from Google’s real Chrome traffic, published monthly.	Top 10,000	Aug 2026
Majestic MillionRanks sites by how many separate networks link to them (links, not visits), published daily. CC BY 3.0	#10,174	list of 8 Oct 2026

Technology

Tech Stack Checker

Built with Salesforce Commerce Cloud, Swiper and Firebase Hosting.

Salesforce Commerce CloudE-commerceShow evidenceHide evidence
Evidence · page source, line 138
```
<link as="style" href="/on/demandware.static/Sites-swarp-AM-Site/-/default/v17930972…
```
Popular sites using Salesforce Commerce Cloud Is this wrong? Report it
SwiperJavaScript libraryShow evidenceHide evidence
Evidence · page source, line 19292
```
8 class names starting with swiper-wrapper
```
Popular sites using Swiper Is this wrong? Report it
Firebase HostingHostingShow evidenceHide evidence
Evidence · DNS record
```
swatch.com A 199.36.158.100
```
Popular sites using Firebase Hosting Is this wrong? Report it

Everything else it uses (12)

Around it: CDN, Security, DNS, Email and more.

CloudflareCDNShow evidenceHide evidence
Evidence · response header
```
cf-ray: a5112742ef620100-CDG
```
Popular sites using Cloudflare Is this wrong? Report it
AkamaiCDNShow evidenceHide evidence
Evidence · response header
```
akamai-grn: 0.0e8f1002.1793098368.22b52e0
```
Popular sites using Akamai Is this wrong? Report it
Akamai Bot ManagerSecurityShow evidenceHide evidence
Evidence · response header
```
set-cookie: _abck=…
```
Popular sites using Akamai Bot Manager Is this wrong? Report it
Azure DNSDNSShow evidenceHide evidence
Evidence · DNS record
```
swatch.com NS ns1-05.azure-dns.com.
```
Popular sites using Azure DNS Is this wrong? Report it

Red Sift OnDMARCEmailShow evidenceHide evidence

Evidence · DNS record

_dmarc.swatch.com TXT v=DMARC1;p=reject;pct=100;fo=1;ri=3600;rua=mailto:6ddabd26@inbox.ondmarc.com;ruf=mailto:6ddabd26@inbox.ondmarc.com;

Google Tag ManagerTag managerShow evidenceHide evidence
Evidence · page source, line 678
```
<iframe src="www.googletagmanager.com/ns.html?id=GTM-P7FCRPG" height="0" width="0" cl…
```
Popular sites using Google Tag Manager Is this wrong? Report it
Google Search ConsoleSEOShow evidenceHide evidence
Evidence · page source, line 82
```
<meta name="google-site-verification" content="q6JTGRkkP40mtcFWFdaQ-nbsEGObUnV-rF2sfsZCyCA">
```
Popular sites using Google Search Console Is this wrong? Report it
OneTrustCookie consentShow evidenceHide evidence
Evidence · page source, line 216
```
<script src="https://cdn.cookielaw.org/consent/89be4b9f-04a8-4b1a-8b8b-75c84b0…
```
Popular sites using OneTrust Is this wrong? Report it
Apple BusinessBusiness toolsShow evidenceHide evidence
Evidence · DNS record
```
swatch.com TXT apple-domain-verification=E4Js0qnn7DOjuq1s
```
Popular sites using Apple Business Is this wrong? Report it
AtlassianBusiness toolsShow evidenceHide evidence
Evidence · DNS record
```
swatch.com TXT atlassian-domain-verification=vsa3eKgipA/nBFj0yEMHtbFu7LTAyWG4jxIVxijFzZdgWNGsccbU5Z46eDIxXaxz
```
Popular sites using Atlassian Is this wrong? Report it
MiroBusiness toolsShow evidenceHide evidence
Evidence · DNS record
```
swatch.com TXT miro-verification=87d18405124dfb014b8590e1c3113fea3d6268bc
```
Popular sites using Miro Is this wrong? Report it
FigmaBusiness toolsShow evidenceHide evidence
Evidence · DNS record
```
swatch.com TXT figma-domain-verification=355ac29c37e91a3e0c3fc7b9bea352d2be8cc26c27c0413b3539667d7dfc99ae-1743419148
```
Popular sites using Figma Is this wrong? Report it

Business tools can stay listed after a site stops using them.

Trust signals

Website Trust Checker

1 of 7 trust signals found on the home page.

Signals, not a judgement: missing details are common on small, honest sites.

Domain registered11 Jun 1996, 30 years agoNoted
HTTPSLoads over HTTPS with a valid certificateFound
Contact detailsNo email or phone on the home pageNot found
Privacy policyLinked from the home page, but the page answers 404Partly
TermsNo link found on the home pageNot found
Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNoted

Every signal we looked at

On the site

Contact pageNo link found on the home pageNot found
About pageLinked from the home page, and the page opensFound
Privacy policyLinked from the home page, but the page answers 404Partly
TermsNo link found on the home pageNot found
Refund or returns policyNo link found on the home pageNot found
Contact detailsNo email or phone on the home pageNot found
Company detailsName: SwatchPartly
Payment providersNone on the home pageNoted
TrackersNone found on the home pageNoted

Behind the site

Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNotedCloudflare’s security filter and Quad9’s security filter
Domain registered11 Jun 1996, 30 years agoNoteddomain registry
HTTPSLoads over HTTPS with a valid certificateFound
Protective settings4 of 6 in placeFound
Email protectionProtected against forged emailFoundDNS records

A second opinion on its security setup: Mozilla’s HTTP Observatory grades the site when you open it. Ten checks before you buy · A signal looks wrong? Report it

What it is

Website Summary

Looks like: Online shop.

In its own wordsSwatch watch styles | Swatch® Official siteSwatch offers a range of stylish watches including many beloved collections. Shop official Swatch watches.

Our reading of the page, high confidence.

Show evidence (3)Hide evidence

Exhibit 1 · technology found

Salesforce Commerce Cloud (E-commerce)

Exhibit 2 · its own title or description

Swatch watch styles | Swatch® Official site · Swatch offers a range of stylish watches including many beloved collections. Shop official Swatch watches.

Exhibit 3 · page source, line 1507

<a href="https://www.swatch.com/cart">Bag icon</a>

Is this wrong? Report it

Who is behind it

structured dataSwatch
copyright lineSWATCH AG
WikidataSwatch

Confirmed by 3 independent sources: structured data, copyright line and Wikidata.

Wikidata: Owned by The Swatch Group; based in Biel/Bienne, Switzerland; founded by Nicolas Hayek.

Its Instagram and X accounts are the ones Wikidata lists.

Show evidence (3)Hide evidence

Exhibit 1 · page source, line 650

"name": "Swatch"

Exhibit 2 · page source, line 44853

© SWATCH AG 2026. ALL RIGHTS RESERVED: SWISS WATCHES

Exhibit 3 · Wikidata

Q573422: Swatch

Is this wrong? Report it

Each name is quoted from its source. A brand and the company that owns it often go by different names.

More about it: Wikidata, profiles, AI use, page facts

In Wikidata

Swatch: Swiss watchmakers · trademark · since 1983

Wikidata, the free knowledge base behind Wikipedia, lists this domain as the official website of this item. Volunteers write it; each item shows its sources.

Find them on

The profiles its home page links. We haven’t checked who runs them.

AI use

AI training: asks GPTBot, Google-Extended and CCBot to stay away.
AI assistants: may read it for the people who ask them.
Content signals: search=yes, ai-input=yes, ai-train=no.

Show evidence (4)Hide evidence

Exhibit 1 · robots.txt, line 67

User-agent: GPTBot · Disallow: /

Exhibit 2 · robots.txt, line 69

User-agent: Google-Extended · Disallow: /

Exhibit 3 · robots.txt, line 71

User-agent: CCBot · Disallow: /

Exhibit 4 · robots.txt, line 3

Content-Signal: search=yes, ai-input=yes, ai-train=no

Is this wrong? Report it

What its robots.txt and robots tags ask of AI crawlers. Each crawler chooses whether to follow it.

Site name: Swatch
Language: Not given
What it tells search engines: WebSite, Organization

Named in its structured data

OrganizationSwatch

Read from what the page says about itself; we haven’t checked whether it’s true.

Built with AI?

AI Website Detector

No AI builder traces found.

Coding tools such as Cursor leave no traces, so this doesn’t mean a person made it.

AI traces: None found

How we know

AI site builders leave traces in the sites they make. We look for the traces of 53 of them and show every match with the line it came from, so you can check it yourself.

We test this on 2,312 sites whose makers we know, and publish what we get wrong.

How we test it · Every builder we know · How to tell if a site was built with AI

Score breakdown

Site Score

78 of 100: strong trust signals.

How established and checkable it is; AI traces carry no weight.

TransparencyContact, policies and about page8 / 30

Track recordHow long the domain has existed25 / 25

PopularityIts place in public rankings20 / 20

Security and setupHTTPS and standard protections15 / 15

ConsistencyName, description and what it tells search engines10 / 10

Why each part scored what it did

TransparencyContact, policies and about page8 / 30no contact page link · email and phone not both given · privacy policy: linked from the home page, but the page answers 404 · no terms link · no payments seen, so no refund policy needed · about page linked

Track recordHow long the domain has existed25 / 25domain registered 30 years ago

PopularityIts place in public rankings20 / 20Top 10K in a popularity list

Security and setupHTTPS and standard protections15 / 15loads over HTTPS · sends visitors to HTTPS · always uses HTTPS · protective settings

ConsistencyName, description and what it tells search engines10 / 10site name matches the domain · describes itself · tells search engines what it is

A high score isn’t a promise that a business is honest. How the score works.

Domain history

Domain History

Registered in 1996; first archived in 1996.

11 Jun 1996Domain registeredRDAP
19 Dec 1996First captured by the web archiveInternet Archive
27 Oct 2026This scanCheckAnySite

In the web archive: captured in 31 of 31 years · see the first capture

1996: captured
1997: captured
1998: captured
1999: captured
2000: captured
2001: captured
2002: captured
2003: captured
2004: captured
2005: captured
2006: captured
2007: captured
2008: captured
2009: captured
2010: captured
2011: captured
2012: captured
2013: captured
2014: captured
2015: captured
2016: captured
2017: captured
2018: captured
2019: captured
2020: captured
2021: captured
2022: captured
2023: captured
2024: captured
2025: captured
2026: captured

Changes, earlier scans and alerts

Since our previous scan: This is our first scan of the site.

How we scanned it

Only from what anyone can see: the site’s public pages and public records.

Politely. Our scanner, CheckAnySiteBot, says who it is and follows the site’s robots.txt.
With sources. Every fact above says where it came from and when.
Without guessing. When we couldn’t check something, we say so.

This scan, in numbers

927 checks on 27 Oct 2026, with version 0.5.0 of our checks and version 1.1 of the score.

How we work · What each version changed · About our scanner

Questions about swatch.com

What is swatch.com?

Swatch describes itself: “Swatch offers a range of stylish watches including many beloved collections. Shop official Swatch watches.” It looks like an online shop. See the evidence

How old is swatch.com?

Its domain was registered on 11 Jun 1996, 30 years ago. See the evidence

What is swatch.com built with?

It is built with Salesforce Commerce Cloud, Firebase Hosting and Swiper; we found 15 technologies in all. See the evidence

How popular is swatch.com?

It is among the top 10,000 sites, by Tranco, Chrome UX Report and Majestic Million. See the evidence

Was swatch.com made with AI?

We found no traces of an AI site builder. That doesn’t prove a person built it: AI coding assistants leave no traces. See the evidence

Who is behind swatch.com?

Swatch, named by its structured data, its copyright line and Wikidata. See the evidence

More sites like this: online shop

Automated findings from the site’s public home page and public records, as of 27 Oct 2026. They describe what we found, not the people or business behind the site, and they may be incomplete or out of date. This is information, not advice. Terms · Report an error

What this scan can’t tell you

Whether the business is real, honest or delivers what it sells.
Whether a site was made with AI when no traces were left: coding assistants and hand edits leave none.
How many people visit: we show popularity bands from public lists, not visits.
Anything beyond the home page as it was at the time of the scan.

Is this your site? Ask for a correction.