Scan a site

stuff.co.nz

Scanned 934 checks

93of 100
How it adds up →
In its own wordsLooks like: Blog or news siteStuff: Latest breaking news | New ZealandNews from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property
Popularity Top 10KBuilt with React, Tailwind CSS, Firebase 25 technologies foundTrust signals 1 of 1 found 7 couldn’t be checkedBuilt with AI? None found No traces found

stuff.co.nz looks like a blog or news site, is ranked in the top 10,000 sites and was registered in 1997. It is built with React, Tailwind CSS and Firebase; we found no traces of an AI site builder.

The page shows little text before its JavaScript runs, so we also read its own scripts (/main.b089a1a59eb0ab2d.js, /runtime.faa53d69d5e31fa0.js) for traces.

Popularity

Website Traffic Checker

Among the top 10K sites.

A popularity band, not a visit count.

Tranco: #4,136 · Chrome UX Report: Top 10,000 · Majestic Million: #1,777

Each list, with its date
SourceSaysAs of
TrancoA research ranking that combines several traffic and link sources, published daily.#4,136list of 27 Oct 2026
Chrome UX ReportRank buckets from Google’s real Chrome traffic, published monthly.Top 10,000Sep 2026
Majestic MillionRanks sites by how many separate networks link to them (links, not visits), published daily. CC BY 3.0#1,777list of 28 Oct 2026
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Technology

Tech Stack Checker

Built with React, Tailwind CSS and Firebase and 1 more.

  • React Framework Show evidenceHide evidence
    Evidence · page source, line 82
    6 attributes starting with data-react-helmet
    Popular sites using React Is this wrong? Report it
  • Tailwind CSS CSS framework Show evidenceHide evidence
    Evidence · stylesheet /main.ba8ab857171e3060.css
    …lo,Consolas,DejaVu Sans Mono,monospace} /*! tailwindcss v4.3.2 | MIT License | https://tailwindcs…
    Popular sites using Tailwind CSS Is this wrong? Report it
  • Firebase Backend Show evidenceHide evidence
    Evidence · script /main.b089a1a59eb0ab2d.js
    …Y",NX_FIREBASE_AUTH_DOMAIN:"stuff-7e74e.firebaseapp.com",NX_FIREBASE_PROJECT_ID:"stuff-7e74e",N…
    Popular sites using Firebase Is this wrong? Report it
  • Varnish Web server Show evidenceHide evidence
    Evidence · response header
    via: 1.1 varnish, 1.1 varnish
    Popular sites using Varnish Is this wrong? Report it
Everything else it uses (21)

Around it: CDN, DNS, Email, Advertising and more.

Business tools can stay listed after a site stops using them.

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Trust signals

Website Trust Checker

1 of 1 trust signals found on the home page.

Signals, not a judgement: missing details are common on small, honest sites.

  • Domain registered14 Sept 1997, 29 years agoNoted
  • HTTPSLoads over HTTPS with a valid certificateFound
  • Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNoted
Every signal we looked at

On the site

  • Contact pageThe page shows little text before its JavaScript runsCouldn’t check
  • About pageNamed in the app’s own codeFound
  • Privacy policyThe page shows little text before its JavaScript runsCouldn’t check
  • TermsThe page shows little text before its JavaScript runsCouldn’t check
  • Refund or returns policyThe page shows little text before its JavaScript runsCouldn’t check
  • Contact detailsThe page shows little text before its JavaScript runsCouldn’t check
  • Company detailsThe page shows little text before its JavaScript runsCouldn’t check
  • Payment providersThe page shows little text before its JavaScript runsCouldn’t check
  • Trackers1 analytics and advertising tool: Google Ad ManagerNoted

Behind the site

  • Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNotedCloudflare’s security filter and Quad9’s security filter
  • Domain registered14 Sept 1997, 29 years agoNotedWHOIS (whois.irs.net.nz)
  • HTTPSLoads over HTTPS with a valid certificateFound
  • Protective settings1 of 6 in placePartly
  • Email protectionProtected against forged emailFoundDNS records

A second opinion on its security setup: Mozilla’s HTTP Observatory grades the site when you open it. Ten checks before you buy · A signal looks wrong? Report it

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What it is

Website Summary

Looks like: Blog or news site.

In its own wordsStuff: Latest breaking news | New ZealandNews from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property

Our reading of the page, medium confidence.

Show evidence (2)Hide evidence
Exhibit 1 · its own title or description
Stuff: Latest breaking news | New Zealand · News from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifesty
Exhibit 2 · visible text
…Stuff: Latest breaking news | New Zealand…
Is this wrong? Report it

Who is behind it

  • Wikidata Stuff

Wikidata: Owned by Stuff Limited; based in New Zealand.

Show evidenceHide evidence
Exhibit 1 · Wikidata
Q7628506: Stuff
Is this wrong? Report it

Each name is quoted from its source. A brand and the company that owns it often go by different names.

More about it: Wikidata, profiles, AI use, page facts

In Wikidata

  • Stuff: New Zealand news website · business, website · since 2000
  • Stuff Limited: New Zealand news media company · business · since 2003

Wikidata, the free knowledge base behind Wikipedia, lists this domain as the official website of these items. Volunteers write it; each item shows its sources.

Site name
Not given
Language
English (en)
What it tells search engines
None

Read from what the page says about itself; we haven’t checked whether it’s true.

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Built with AI?

AI Website Detector

No AI builder traces found.

We look for what AI site builders such as Lovable, Bolt and v0 leave in a page. Code written with an AI assistant such as Cursor, Claude Code or ChatGPT leaves nothing to find, so we can’t tell whether AI helped.

AI traces: None found

How we know

AI site builders leave traces in the sites they make. We look for the traces of 53 of them and show every match with the line it came from, so you can check it yourself.

We test this on 2,263 sites whose makers we know, and publish what we get wrong.

How we test it · Every builder we know · How to tell if a site was built with AI

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AI access

AI Crawler Checker

AI can find it, but not yet read it well: it scores 35 of 100.

It lets every AI crawler in: the site’s choice, never scored.

35of 100

AI readiness

Findable

Search engines may list it and crawlers may read it.

  1. Findable
  2. 3AI-friendly
  3. 4Agent-ready

To reach Readable:Text without scripts +25

Can AI find it?

20/32

Can AI read it?

15/58

Can agents use it?

0/10

Optional: for sites with an API or a sign-in.

Below the median of the 2,439 most visited sites we read, which is 72.

Checked 13 Nov 2026

What to fix

3 fixes, up to +47 points

  • Text without scripts

    Now Little, 35 characters: scripts draw the rest.

    Put the page’s text in its HTML, rendered on the server or at build time.

    Details

    Why it matters: Most AI crawlers don’t run scripts: they read only what the HTML holds.

    Show evidenceHide evidence
    Exhibit 1 · page text, before scripts run
    Stuff: Latest breaking news | New Zealand
    Is this wrong? Report it
    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    The home page of https://www.stuff.co.nz sends only 35 characters of text before its scripts run, so AI crawlers that don’t run JavaScript see an almost empty page. Make the server send the page’s content in its HTML: render it on the server, or prerender each page at build time (static generation), so its headings, text and links are in the HTML before any script runs. Keep the interactive parts working as they do now.
    +25points

  • Structured data

    Now None found.

    Add schema.org structured data, as JSON-LD, to the home page’s HTML.

    Details

    Why it matters: Structured data tells AI tools and search engines what the site is: a company, a shop, a product.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    Add schema.org structured data to the home page of https://www.stuff.co.nz as JSON-LD, in a <script type="application/ld+json"> tag in its HTML: an Organization with its name, url, logo and sameAs links to its official profiles, and a WebSite with its name and url. Add the type that fits what the site offers too, such as Product, Article or LocalBusiness. Use only facts that are true of the site.
    +12points

  • Sitemap

    Now None found.

    Publish an XML sitemap and list it in robots.txt.

    Details

    Why it matters: A sitemap lists every page, so crawlers find the ones no link leads to.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    Add an XML sitemap at https://www.stuff.co.nz/sitemap.xml that lists the site’s public pages, in the sitemaps.org format, and add the line "Sitemap: https://www.stuff.co.nz/sitemap.xml" to https://www.stuff.co.nz/robots.txt. Generate it from the site’s routes, so new pages are added to it.
    +10points
Optional: 4 fixes few sites have yetup to +18 points

  • Files for AI agents

    Now None of the 8 we look for.

    If agents could use the site, publish what they need where they look.

    Details

    Why it matters: Agents act for people: they look for these files to know what a site lets them do. Worth it only if agents can use the site.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    If AI agents could use https://www.stuff.co.nz for its visitors (to search it, book, buy or sign in), publish what they need at the standard addresses, and only what the site really offers: an MCP server card at /.well-known/mcp/server-card.json if it runs an MCP server, an API catalog at /.well-known/api-catalog (RFC 9727) listing its public APIs, and OAuth protected resource metadata at /.well-known/oauth-protected-resource (RFC 9728) if agents sign in.
    +10optional

  • llms.txt

    Now None found.

    Publish a short Markdown summary of the site at /llms.txt.

    Details

    Why it matters: A short summary for AI models, at an address they can find. A proposal: few AI companies say they read it yet.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    Create https://www.stuff.co.nz/llms.txt as llmstxt.org describes it: a Markdown file with an H1 naming the site, a one-paragraph summary in a blockquote, and short sections listing its most useful pages as links, each with a line on what it holds. Serve it as text/plain or text/markdown.
    +4optional

  • Markdown copy

    Now Not offered: it sends the page’s HTML.

    Answer requests for Markdown with a Markdown version of the page.

    Details

    Why it matters: A Markdown copy gives AI tools the page’s words without the HTML around them.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    When a request to https://www.stuff.co.nz asks for Markdown (its Accept header includes text/markdown), answer with a Markdown version of the page’s main content and the header Content-Type: text/markdown. Requests for HTML keep getting HTML; add Vary: Accept so caches keep the two apart.
    +2optional
Every check, with its evidence

Can AI find it?

  • robots.txtNone, so every crawler may read every pageNot found
  • SitemapNone foundNot found
  • Links for AI toolsNone in the home page’s headersNot found
  • Search listingAllowed: no noindex ruleAllowed

Can AI read it?

  • Text without scriptsLittle, 35 characters: scripts draw the restNot found
    Show evidenceHide evidence
    Exhibit 1 · page text, before scripts run
    Stuff: Latest breaking news | New Zealand
    Is this wrong? Report it
  • Markdown copyNot offered: it sends the page’s HTMLNot found
  • llms.txtNone foundNot found
  • Title and descriptionBothFound
    Show evidence (2)Hide evidence
    Exhibit 1 · page source, line 1
    <title>Stuff: Latest breaking news | New Zealand</title>
    Exhibit 2 · page source, line 85
    <meta name="description" content="News from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property">
    Is this wrong? Report it
  • Structured dataNone foundNot found

Can agents use it?

  • API catalogNone foundNot found
  • Sign-in for AI agentsNone foundNot found
  • Auth.mdNone foundNot found
  • AI catalogNone foundNot found
  • MCP serverNone foundNot found
  • Agent cardNone foundNot found
  • Agent SkillsNone foundNot found
  • Agents in DNSNone foundNot found

What it lets AI do

Not scored

Keeping AI out is the site’s choice, so it never lowers the score.

  • AI trainingOpenAI, Anthropic, Google, Meta and 4 moreLet in
  • AI answers and searchOpenAI, Anthropic, Google, Perplexity and 3 moreLet in
Every AI crawler, and how we checked

AI companies

It has no robots.txt, so the 24 crawlers of the 10 AI companies we know may read every page.

None of the 27 other AI crawlers we know is kept out.

What it tells AI crawlers

It gives no Content Signals and no “noai” tag.

If this is your site

  • Decide what AI may do with the site, and say it in robots.txt. Write the lines

Like 72% of the 2,078 popular sites whose robots.txt we’ve read since 29 Oct 2026, it keeps no AI training crawler out. Of the 2,581 popular sites we’ve checked since 29 Oct 2026, 12% have a page drawn by scripts, 3% send a Markdown copy, 11% have an llms.txt and 5% offer a file for AI agents. How many websites block AI crawlers?

We read the site once, as our named bot: its robots.txt, read as crawlers read it, its home page and the files AI tools ask sites for. What we couldn’t read says so. robots.txt asks and doesn’t enforce: a firewall can treat AI crawlers differently from us.

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Score breakdown

Site Score

93 of 100: strong trust signals.

How established and checkable it is; AI traces carry no weight.

93of 100
TransparencyContact, policies and about page4 / 4
Track recordHow long the domain has existed25 / 25
PopularityIts place in public rankings20 / 20
Security and setupHTTPS and standard protections13 / 15
ConsistencyName, description and what it tells search engines7 / 10
Why each part scored what it did
TransparencyContact, policies and about page4 / 4contact page link: couldn’t check · email and phone: couldn’t check · privacy policy link: couldn’t check · terms link: couldn’t check · refund policy link: couldn’t check · about page linked
Track recordHow long the domain has existed25 / 25domain registered 29 years ago
PopularityIts place in public rankings20 / 20Top 10K in a popularity list
Security and setupHTTPS and standard protections13 / 15loads over HTTPS · sends visitors to HTTPS · always uses HTTPS · no protective settings
ConsistencyName, description and what it tells search engines7 / 10site name matches the domain · describes itself · doesn’t tell search engines what it is

A high score isn’t a promise that a business is honest. How the score works.

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Domain history

Domain History

Registered in 1997; first archived in 2000.

  1. Domain registeredWHOIS (whois.irs.net.nz)
  2. First captured by the web archiveInternet Archive
  3. This scanCheckAnySite

In the web archive: captured in 27 of 27 years · see the first capture

  1. 2000: captured
  2. 2001: captured
  3. 2002: captured
  4. 2003: captured
  5. 2004: captured
  6. 2005: captured
  7. 2006: captured
  8. 2007: captured
  9. 2008: captured
  10. 2009: captured
  11. 2010: captured
  12. 2011: captured
  13. 2012: captured
  14. 2013: captured
  15. 2014: captured
  16. 2015: captured
  17. 2016: captured
  18. 2017: captured
  19. 2018: captured
  20. 2019: captured
  21. 2020: captured
  22. 2021: captured
  23. 2022: captured
  24. 2023: captured
  25. 2024: captured
  26. 2025: captured
  27. 2026: captured
Changes, earlier scans and alerts
Since our previous scan
This is our first scan of the site.

Get an email when a new scan finds changes here (AI traces, technology, trust, title, score). Needs a free account.

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How we scanned it

Only from what anyone can see: the site’s public pages and public records.

  • Politely. Our scanner, CheckAnySiteBot, says who it is and follows the site’s robots.txt.
  • With sources. Every fact above says where it came from and when.
  • Without guessing. When we couldn’t check something, we say so.
This scan, in numbers

934 checks on 13 Nov 2026, with version 0.6.1 of our checks and version 1.1 of the score.

How we work · What each version changed · About our scanner

Quick look

Built with AI?

None foundWe found no AI builder traces.

“None found” never means “made by a person”: coding assistants leave no traces.

All the evidence →

Related

Quick look

How popular is it?

Top 10KBy the best of 3 public lists.

  • Tranco#4,136list of 27 Oct 2026
  • Chrome UX ReportTop 10,000Sep 2026
  • Majestic Million#1,777list of 28 Oct 2026

A popularity band, never a visit count.

The popularity section →

Related

Quick look

What is it built with?

Framework
React
CSS framework
Tailwind CSS
Backend
Firebase
Web server
Varnish

And 21 more around it (CDN, DNS, Email, Advertising), in the section.

Each with its evidence →

Related

Quick look

Which trust signals does it show?

On the site

  • Contact pageCouldn’t check
  • About pageFound
  • Privacy policyCouldn’t check
  • TermsCouldn’t check
  • Refund or returns policyCouldn’t check
  • Contact detailsCouldn’t check
  • Company detailsCouldn’t check
  • Payment providersCouldn’t check
  • TrackersNoted

Behind the site

  • Security filterNoted
  • Domain registeredNoted
  • HTTPSFound
  • Security headersPartly
  • Software versionsNoted
  • NetworkNoted
  • Email setupFound
  • First certificateCouldn’t check
  • DNSSECNot found
  • Certificate authoritiesNot found
  • Security contactNot found

Signals, not a judgement: missing details are common on small, honest sites.

Every signal with its source →

Related

How has it changed? →
Quick look

How does it add up?

93of 100

Strong trust signals. An open formula (v1.1): every point comes from a finding above. AI traces carry no weight.

TransparencyContact, policies and about page4 / 4
Track recordHow long the domain has existed25 / 25
PopularityIts place in public rankings20 / 20
Security and setupHTTPS and standard protections13 / 15
ConsistencyName, description and what it tells search engines7 / 10
Why each part scored what it did →

Related

Questions about stuff.co.nz

What is stuff.co.nz?

stuff.co.nz describes itself: “News from New Zealand and the world: breaking news, videos, sport, rugby, politics, business, entertainment, lifestyle, travel, and property” It looks like a blog or news site. See the evidence

How old is stuff.co.nz?

Its domain was registered on 14 Sept 1997, 29 years ago. See the evidence

What is stuff.co.nz built with?

It is built with React, Tailwind CSS and Firebase; we found 25 technologies in all. See the evidence

How popular is stuff.co.nz?

It is among the top 10,000 sites, by Tranco, Chrome UX Report and Majestic Million. See the evidence

Was stuff.co.nz made with AI?

We found no traces of an AI site builder. That doesn’t prove a person built it: AI coding assistants leave no traces. See the evidence

Who is behind stuff.co.nz?

Wikidata names Stuff. See the evidence

More sites like this: blog or news site

Automated findings from the site’s public home page and public records, as of 13 Nov 2026. They describe what we found, not the people or business behind the site, and they may be incomplete or out of date. This is information, not advice. Terms · Report an error

What this scan can’t tell you
  • Whether the business is real, honest or delivers what it sells.
  • Whether a site was made with AI when no traces were left: coding assistants and hand edits leave none.
  • How many people visit: we show popularity bands from public lists, not visits.
  • Anything beyond the home page as it was at the time of the scan.

Is this your site? Ask for a correction.

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The result describes what we found on 13 Nov 2026, with evidence.

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AI traces, popularity, trust signals and the score, side by side.

Badge

Show stuff.co.nz’s AI readiness on your site

Add this badge to your site’s footer or about page. It shows the AI readiness score and the date of the latest scan, and links to this result, where visitors find the evidence. When the site is scanned again, the badge shows the new score.

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AI readiness of stuff.co.nz, measured by CheckAnySite

Is this your site? Prove you control stuff.co.nz with a DNS record or a file, leave it in place, and the card says Verified owner. Verify stuff.co.nz

The badge is an image and a link, with no script. It says what we measured and when, never a verdict on the site. The compact style has room for the score and its date only.

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