ICA.se

ica.se

Scanned Fresh935 checks

In its own wordsDin matbutik för en prisvärd och enklare vardag | ICAHitta din butik, handla mat online, se erbjudanden och inspireras massor av goda recept. Välkommen till ica.se - Sveriges bästa matsite!

ica.se is ranked in the top 10,000 sites and was registered in 2006. It is built with Vite and Vue; we found no traces of an AI site builder.

Among the top 10K sites.

A popularity band, not a visit count.

Tranco: #16,958 · Chrome UX Report: Top 10,000 · Majestic Million: #31,888

Each list, with its date
SourceSaysAs of
TrancoA research ranking that combines several traffic and link sources, published daily.#16,958list of 27 Oct 2026
Chrome UX ReportRank buckets from Google’s real Chrome traffic, published monthly.Top 10,000Sep 2026
Majestic MillionRanks sites by how many separate networks link to them (links, not visits), published daily. CC BY 3.0#31,888list of 28 Oct 2026
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Built with Vite and Vue.

  • ViteFrameworkShow evidenceHide evidence
    Evidence · page source, line 98
    <script src="https://assets.icanet.se/raw/upload/v1/customer-solutions-apps/ica-web-frontend/static/assets/index-DS5lzXbO.js">
    Popular sites using Vite Is this wrong? Report it
  • VueFrameworkShow evidenceHide evidence
    Evidence · page source, line 290
    184 attributes starting with data-v-
    Popular sites using Vue Is this wrong? Report it
Everything else it uses (18)

Around it: CDN, DNS, Email, Tag manager and more.

Business tools can stay listed after a site stops using them.

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3 of 7 trust signals found on the home page.

Signals, not a judgement: missing details are common on small, honest sites.

  • Domain registered28 Apr 2006, 20 years agoNoted
  • HTTPSLoads over HTTPS with a valid certificateFound
  • Contact detailsIn structured dataFound
    Show evidenceHide evidence
    Exhibit 1 · page source, line 306Masked for privacy. An email address or phone number can belong to a person, and data protection law, such as the EU’s GDPR, asks us to keep only what we need: that the page lists one, and where.
    "email": "k•••@ica.se"
    Is this wrong? Report it
  • Privacy policyNo link found on the home pageNot found
  • TermsNo link found on the home pageNot found
  • Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNoted
Every signal we looked at

On the site

  • Contact pageLinked from the home page, and the page opensFound
  • About pageNo link found on the home pageNot found
  • Privacy policyNo link found on the home pageNot found
  • TermsNo link found on the home pageNot found
  • Refund or returns policyNo link found on the home pageNot found
  • Contact detailsIn structured dataFound
    Show evidenceHide evidence
    Exhibit 1 · page source, line 306Masked for privacy. An email address or phone number can belong to a person, and data protection law, such as the EU’s GDPR, asks us to keep only what we need: that the page lists one, and where.
    "email": "k•••@ica.se"
    Is this wrong? Report it
  • Company detailsName: ICA, address givenFound
  • Payment providersNone on the home pageNoted
  • TrackersNone found on the home pageNoted

Behind the site

  • Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNotedCloudflare’s security filter and Quad9’s security filter
  • Domain registered28 Apr 2006, 20 years agoNotedWHOIS (whois.iis.se)
  • HTTPSLoads over HTTPS with a valid certificateFound
  • Protective settings1 of 6 in placePartly
  • Email protectionPartly protected against forged emailPartlyDNS records

A second opinion on its security setup: Mozilla’s HTTP Observatory grades the site when you open it. Ten checks before you buy · A signal looks wrong? Report it

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What it is

Website Summary

It calls itself “Din matbutik för en prisvärd och enklare vardag | ICA”.

In its own wordsDin matbutik för en prisvärd och enklare vardag | ICAHitta din butik, handla mat online, se erbjudanden och inspireras massor av goda recept. Välkommen till ica.se - Sveriges bästa matsite!

The page doesn’t show enough to say what kind of site it is (a shop, a blog, an app…).

Who is behind it

  • structured dataICA
  • WikidataICA AB

Confirmed by 2 independent sources: structured data and Wikidata.

Wikidata: Based in Solna Municipality, Sweden.

Its Facebook and Instagram accounts are the ones Wikidata lists.

Show evidence (2)Hide evidence
Exhibit 1 · page source, line 306
"name": "ICA"
Exhibit 2 · Wikidata
Q1663776: ICA AB
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Each name is quoted from its source. A brand and the company that owns it often go by different names.

More about it: Wikidata, profiles, AI use, page facts

In Wikidata

  • ICA AB: Swedish food retailer · aktiebolag, trading company, supermarket chain · since 1938

Wikidata, the free knowledge base behind Wikipedia, lists this domain as the official website of this item. Volunteers write it; each item shows its sources.

Find them on

The profiles its home page links. We haven’t checked who runs them.

AI use

  • AI training: names GPTBot and meta-externalagent with rules for some pages.
  • AI assistants: may read it for the people who ask them.
Show evidence (2)Hide evidence
Exhibit 1 · robots.txt, line 26
User-agent: GPTBot
Exhibit 2 · robots.txt, line 30
User-agent: meta-externalagent
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What its robots.txt and robots tags ask of AI crawlers. Each crawler chooses whether to follow it.

Site name
ICA.se
Language
Swedish (sv)
What it tells search engines
Organization

Named in its structured data

  • OrganizationICASolna, SE

Read from what the page says about itself; we haven’t checked whether it’s true.

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Built with AI?

AI Website Detector

No AI builder traces found.

Coding tools such as Cursor leave no traces, so this doesn’t mean a person made it.

AI traces: None found

How we know

AI site builders leave traces in the sites they make. We look for the traces of 53 of them and show every match with the line it came from, so you can check it yourself.

We test this on 2,275 sites whose makers we know, and publish what we get wrong.

How we test it · Every builder we know · How to tell if a site was built with AI

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Ready for AI: it scores 82 of 100.

It lets every AI crawler in: the site’s choice, never scored.

82of 100

AI readiness

AI-friendly

It says what it is in structured data and lists its pages.

  1. Findable
  2. Readable
  3. AI-friendly

To reach Agent-ready:Files for AI agents +10

Can AI find it?

30/32

Can AI read it?

52/58

Can agents use it?

0/10

Optional: for sites with an API or a sign-in.

Higher than 56% of the 2,439 most visited sites we read, whose median is 72.

Checked 30 Oct 2026

What to fix

Optional: 4 fixes few sites have yetup to +18 points
  • Files for AI agents

    Now None of the 8 we look for.

    If agents could use the site, publish what they need where they look.

    Details

    Why it matters: Agents act for people: they look for these files to know what a site lets them do. Worth it only if agents can use the site.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    If AI agents could use https://www.ica.se for its visitors (to search it, book, buy or sign in), publish what they need at the standard addresses, and only what the site really offers: an MCP server card at /.well-known/mcp/server-card.json if it runs an MCP server, an API catalog at /.well-known/api-catalog (RFC 9727) listing its public APIs, and OAuth protected resource metadata at /.well-known/oauth-protected-resource (RFC 9728) if agents sign in.
    +10optional
  • llms.txt

    Now None found.

    Publish a short Markdown summary of the site at /llms.txt.

    Details

    Why it matters: A short summary for AI models, at an address they can find. A proposal: few AI companies say they read it yet.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    Create https://www.ica.se/llms.txt as llmstxt.org describes it: a Markdown file with an H1 naming the site, a one-paragraph summary in a blockquote, and short sections listing its most useful pages as links, each with a line on what it holds. Serve it as text/plain or text/markdown.
    +4optional
  • Markdown copy

    Now Not offered: it sends the page’s HTML.

    Answer requests for Markdown with a Markdown version of the page.

    Details

    Why it matters: A Markdown copy gives AI tools the page’s words without the HTML around them.

    Prompt for your coding assistant (Claude Code, Cursor, your builder’s chat)
    When a request to https://www.ica.se asks for Markdown (its Accept header includes text/markdown), answer with a Markdown version of the page’s main content and the header Content-Type: text/markdown. Requests for HTML keep getting HTML; add Vary: Accept so caches keep the two apart.
    +2optional
Every check, with its evidence

Can AI find it?

  • robots.txtFound, 28 linesFound
  • Sitemap19 listed in robots.txt, and the first lists 19 pagesFound
    Show evidenceHide evidence
    Exhibit 1 · robots.txt, line 3
    Sitemap:https://www.ica.se/sitemap/appar-och-tjanster/
    Is this wrong? Report it
  • Links for AI toolsNone in the home page’s headersNot found
  • Search listingAllowed: no noindex ruleAllowed

Can AI read it?

  • Text without scripts2,230 characters before scripts runFound
    Show evidenceHide evidence
    Exhibit 1 · page text, before scripts run
    Din matbutik f ö r en prisv ä rd och enklare vardag | ICA Hoppa till sidans innehåll Handla online Erbjudanden Catering ICAs matkasse Butiker Recept Inspiration Stammis Kundservice Sök Logga in En…
    Is this wrong? Report it
  • Markdown copyNot offered: it sends the page’s HTMLNot found
  • llms.txtNone foundNot found
  • Title and descriptionBothFound
    Show evidence (2)Hide evidence
    Exhibit 1 · page source, line 73
    <title>Din matbutik för en prisvärd och enklare vardag | ICA</title>
    Exhibit 2 · page source, line 81
    <meta name="description" content="Hitta din butik, handla mat online, se erbjudanden och inspireras massor av goda recept. Välkommen till ica.se - Sveriges bästa matsite!">
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  • Structured dataFound: OrganizationFound
    Show evidenceHide evidence
    Exhibit 1 · page source, line 306
    <script type="application/ld+json">
    Is this wrong? Report it

Can agents use it?

  • API catalogNone foundNot found
  • Sign-in for AI agentsNone foundNot found
  • Auth.mdNone foundNot found
  • AI catalogNone foundNot found
  • MCP serverNone foundNot found
  • Agent cardNone foundNot found
  • Agent SkillsNone foundNot found
  • Agents in DNSNone foundNot found

What it lets AI do

Not scored

Keeping AI out is the site’s choice, so it never lowers the score.

  • AI trainingOpenAI and Meta partly; the rest let inPartly
  • AI answers and searchOpenAI, Anthropic, Google, Perplexity and 3 moreLet in
Every AI crawler, and how we checked

AI companies

  • OpenAIChatGPTTo train its modelsPartlyGPTBotline 26, some pathsTo answer people and searchLet inOAI-SearchBotChatGPT-User
  • AnthropicClaudeTo train its modelsLet inClaudeBotanthropic-aiClaude-WebTo answer people and searchLet inClaude-SearchBotClaude-User
  • GoogleGeminiTo train its modelsLet inGoogle-ExtendedTo answer people and searchLet inGoogle-CloudVertexBot
  • PerplexityTo train its modelsNone namedTo answer people and searchLet inPerplexityBotPerplexity-User
  • MetaMeta AITo train its modelsPartlymeta-externalagentline 30, some pathsFacebookBotlet inTo answer people and searchLet inmeta-externalfetchermeta-webindexer
  • AppleApple IntelligenceTo train its modelsLet inApplebot-ExtendedTo answer people and searchNone named
  • AmazonTo train its modelsLet inAmazonbotTo answer people and searchLet inAmzn-SearchBotAmzn-User
  • Common Crawlopen data for trainingTo train its modelsLet inCCBotTo answer people and searchNone named
  • ByteDanceTo train its modelsLet inBytespiderTikTokSpiderTo answer people and searchNone named
  • MistralLe ChatTo train its modelsNone namedTo answer people and searchLet inMistralAI-User

None of the 27 other AI crawlers we know is kept out.

What it tells AI crawlers

It gives no Content Signals and no “noai” tag.

Like 68% of the 1,691 popular sites whose robots.txt we read in October 2026, it keeps no AI training crawler out. How many websites block AI crawlers?

We read the site once, as our named bot: its robots.txt, read as crawlers read it, its home page and the files AI tools ask sites for. What we couldn’t read says so. robots.txt asks and doesn’t enforce: a firewall can treat AI crawlers differently from us.

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Score breakdown

Site Score

84 of 100: strong trust signals.

How established and checkable it is; AI traces carry no weight.

84of 100
TransparencyContact, policies and about page16 / 30
Track recordHow long the domain has existed25 / 25
PopularityIts place in public rankings20 / 20
Security and setupHTTPS and standard protections13 / 15
ConsistencyName, description and what it tells search engines10 / 10
Why each part scored what it did
TransparencyContact, policies and about page16 / 30contact page linked · email and phone given · no privacy policy link · no terms link · no payments seen, so no refund policy needed · no about page link
Track recordHow long the domain has existed25 / 25domain registered 20 years ago
PopularityIts place in public rankings20 / 20Top 10K in a popularity list
Security and setupHTTPS and standard protections13 / 15loads over HTTPS · sends visitors to HTTPS · always uses HTTPS · no protective settings
ConsistencyName, description and what it tells search engines10 / 10site name matches the domain · describes itself · tells search engines what it is

A high score isn’t a promise that a business is honest. How the score works.

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Domain history

Domain History

Registered in 2006.

  1. Domain registeredWHOIS (whois.iis.se)
  2. This scanCheckAnySite

The web archive couldn’t be reached; we’ll ask it again. Why can this be empty?

Changes, earlier scans and alerts
Since our previous scan
This is our first scan of the site.
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How we scanned it

Only from what anyone can see: the site’s public pages and public records.

  • Politely. Our scanner, CheckAnySiteBot, says who it is and follows the site’s robots.txt.
  • With sources. Every fact above says where it came from and when.
  • Without guessing. When we couldn’t check something, we say so.
This scan, in numbers

935 checks on 30 Oct 2026, with version 0.6.0 of our checks and version 1.1 of the score.

How we work · What each version changed · About our scanner

Questions about ica.se

What is ica.se?

ica.se describes itself: “Hitta din butik, handla mat online, se erbjudanden och inspireras massor av goda recept. Välkommen till ica.se - Sveriges bästa matsite!” See the evidence

How old is ica.se?

Its domain was registered on 28 Apr 2006, 20 years ago. See the evidence

What is ica.se built with?

It is built with Vite and Vue; we found 20 technologies in all. See the evidence

How popular is ica.se?

It is among the top 10,000 sites, by Tranco, Chrome UX Report and Majestic Million. See the evidence

Was ica.se made with AI?

We found no traces of an AI site builder. That doesn’t prove a person built it: AI coding assistants leave no traces. See the evidence

Who is behind ica.se?

ICA, named by its structured data and Wikidata. See the evidence

More sites near it in popularity

Automated findings from the site’s public home page and public records, as of 30 Oct 2026. They describe what we found, not the people or business behind the site, and they may be incomplete or out of date. This is information, not advice. Terms · Report an error

What this scan can’t tell you
  • Whether the business is real, honest or delivers what it sells.
  • Whether a site was made with AI when no traces were left: coding assistants and hand edits leave none.
  • How many people visit: we show popularity bands from public lists, not visits.
  • Anything beyond the home page as it was at the time of the scan.

Is this your site? Ask for a correction.