bootbarn.com
In its own wordsLooks like: Online shopSites-bootbarn_us-SiteBootBarn Inc.
In its own wordsLooks like: Online shopSites-bootbarn_us-SiteBootBarn Inc.
bootbarn.com looks like an online shop, is ranked in the top 10,000 sites and was registered in 1996. It is built with Shopify, Salesforce Commerce Cloud and Varnish; we found no traces of an AI site builder.
Among the top 10K sites.
A popularity band, not a visit count.
Tranco: #16,981 · Chrome UX Report: Top 10,000 · Majestic Million: #42,745
| Source | Says | As of |
|---|---|---|
| TrancoA research ranking that combines several traffic and link sources, published daily. | #16,981 | list of 27 Oct 2026 |
| Chrome UX ReportRank buckets from Google’s real Chrome traffic, published monthly. | Top 10,000 | Sep 2026 |
| Majestic MillionRanks sites by how many separate networks link to them (links, not visits), published daily. CC BY 3.0 | #42,745 | list of 28 Oct 2026 |
Built with Shopify, Salesforce Commerce Cloud and jQuery and 4 more.
…5.3 ip4:167.89.18.233 ip4:192.208.114.136/29 include:spf.protection.outlook.com include:shops.shopify.com -all
<link href="/on/demandware.static/-/Sites/default/dw44b89ec2/favicon.ico"…
<script src="/on/demandware.static/Sites-bootbarn_us-Site/-/default/v1793366664459/lib/jquery/jquery-3.7.1.min.js">
<script src="/on/demandware.static/Sites-bootbarn_us-Site/-/default/v1793366664459/lib/jquery/ui/jquery-ui.min.js">
<script src="/on/demandware.static/Sites-bootbarn_us-Site/-/default/v1793366664459/vendor/swiperJS/swiper-bundle.min.js">
<script src="/on/demandware.static/Sites-bootbarn_us-Site/-/default/v1793366664459/lib/jquery/jquery.fancybox.pack-2.1.5.js">
Around it: CDN, DNS, Email, Analytics and more.
cf-ray: a52bef2d6f7bfb9c-AMS
x-served-by: cache-rtm-ehrd2290039-RTM, cache-rtm-ehrd2290056-RTM, cache-rtm-ehrd2290056-RTM
bootbarn.com NS ns-1514.awsdns-61.org.
…de:_spf.salesforce.com ip4:167.89.95.3 ip4:167.89.18.233 ip4:192.208.114.136/29 include:spf.protection.outlook.com include:shops.shopify.com -all
bootbarn.com MX 10 d86431a.ess.barracudanetworks.com.
<script src="https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792088814092">
…+l:''; j.async=true; j.src='//www.googletagmanager.com/gtm.js?id='+i+dl; f.parentNode.insertBefore…
…1 include:spf.ess.barracudanetworks.com include:us-west-2.amazonses.com include:_spf.salesforce.com ip4:167.89.95.3 ip4:167.89.18.233 ip4:192.208.114.136/29 include:spf.protection…
bootbarn.com TXT google-site-verification=0Fyn0WWJVwT88FZ6j-wbSpGurntLGZkdu7fhMjhtGm4
…ipt type="text/javascript" src="https://cdn.cookielaw.org/consent/4b1fda47-e739-421b-82a5-17e6cc3…
…ld(t);if(e)(new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e}},finished:func…
<link rel="stylesheet" href="//fonts.googleapis.com/css?family=Cabin+Condensed:600,500,600,700:latin|Cabin:400,700,600:latin|Oswald:400,500,700:latin|Roboto:400,500,700:latin|Roboto+Condensed:300,400,500,700:latin|Poppins:400,500,700:latin|Libre+Baskerville:400,400i,700:latin|Courier+Prime:400;700:latin|Noto+Serif:400,700:latin">
16 class names starting with fa-
bootbarn.com TXT facebook-domain-verification=t1e2fzylqh54nj25da30ddj87y01ux
bootbarn.com TXT apple-domain-verification=2ZP2W6hWNRTdTl5E
bootbarn.com TXT atlassian-domain-verification=OTNp0rr9Kol2kblgThy4O16iCa9Q1nn9/1PDgOO0VQnJljgWlouE169OmALV4ttr
bootbarn.com TXT openai-domain-verification=dv-AQQFitKZvCQ5qhqDGRoQA66j
bootbarn.com TXT canva-site-verification=ifyJ41uw_9sgTTyWWOHtpA
Business tools can stay listed after a site stops using them.
6 of 7 trust signals found on the home page.
Signals, not a judgement: missing details are common on small, honest sites.
<a href="mailto:c•••@bootbarn.com?cc=w•••@bootbarn.com&subject=BootBarn.com%20Customer Feedback&body=Tell%20us%20about%20your%20BootBarn.com%20experience">Email us</a>
<a href="tel:1-8••-•••-••68">1-8••-•••-••68</a>
<a href="mailto:c•••@bootbarn.com?cc=w•••@bootbarn.com&subject=BootBarn.com%20Customer Feedback&body=Tell%20us%20about%20your%20BootBarn.com%20experience">Email us</a>
<a href="tel:1-8••-•••-••68">1-8••-•••-••68</a>
A second opinion on its security setup: Mozilla’s HTTP Observatory grades the site when you open it. Ten checks before you buy · A signal looks wrong? Report it
Looks like: Online shop.
In its own wordsSites-bootbarn_us-SiteBootBarn Inc.
Our reading of the page, medium confidence.
Shopify (E-commerce)
<a href="https://www.bootbarn.com/cart">0</a>
Confirmed by 2 independent sources: copyright line and Wikidata.
Wikidata: Based in United States.
Its Facebook and X accounts are the ones Wikidata lists.
©2026 Boot Barn, All Rights Reserved.
Q109825187: Boot Barn
Each name is quoted from its source. A brand and the company that owns it often go by different names.
Wikidata, the free knowledge base behind Wikipedia, lists this domain as the official website of this item. Volunteers write it; each item shows its sources.
Its summary for AI assistantsBoot Barn is the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children.Read it in full
The profiles its home page links. We haven’t checked who runs them.
What its robots.txt and robots tags ask of AI crawlers. Each crawler chooses whether to follow it.
Read from what the page says about itself; we haven’t checked whether it’s true.
No AI builder traces found.
Coding tools such as Cursor leave no traces, so this doesn’t mean a person made it.
AI traces: None found
AI site builders leave traces in the sites they make. We look for the traces of 53 of them and show every match with the line it came from, so you can check it yourself.
We test this on 2,275 sites whose makers we know, and publish what we get wrong.
How we test it · Every builder we know · How to tell if a site was built with AI
AI can find it and read it: it scores 64 of 100.
It lets every AI crawler in: the site’s choice, never scored.
AI readiness
Its words are in the HTML, with a title and a description.
To reach AI-friendly:Structured data +12Sitemap +10
Optional: for sites with an API or a sign-in.
Below the median of the 2,439 most visited sites we read, which is 72.
Structured data
Now None found.
Add schema.org structured data, as JSON-LD, to the home page’s HTML.
Why it matters: Structured data tells AI tools and search engines what the site is: a company, a shop, a product.
Add schema.org structured data to the home page of https://www.bootbarn.com as JSON-LD, in a <script type="application/ld+json"> tag in its HTML: an Organization with its name, url, logo and sameAs links to its official profiles, and a WebSite with its name and url. Add the type that fits what the site offers too, such as Product, Article or LocalBusiness. Use only facts that are true of the site.
Sitemap
Now Listed in robots.txt, but it isn’t a sitemap.
Publish an XML sitemap and list it in robots.txt.
Why it matters: A sitemap lists every page, so crawlers find the ones no link leads to.
Sitemap: https://www.bootbarn.com/sitemap_index.xml
Add an XML sitemap at https://www.bootbarn.com/sitemap.xml that lists the site’s public pages, in the sitemaps.org format, and add the line "Sitemap: https://www.bootbarn.com/sitemap.xml" to https://www.bootbarn.com/robots.txt. Generate it from the site’s routes, so new pages are added to it.
Files for AI agents
Now None of the 8 we look for.
If agents could use the site, publish what they need where they look.
Why it matters: Agents act for people: they look for these files to know what a site lets them do. Worth it only if agents can use the site.
If AI agents could use https://www.bootbarn.com for its visitors (to search it, book, buy or sign in), publish what they need at the standard addresses, and only what the site really offers: an MCP server card at /.well-known/mcp/server-card.json if it runs an MCP server, an API catalog at /.well-known/api-catalog (RFC 9727) listing its public APIs, and OAuth protected resource metadata at /.well-known/oauth-protected-resource (RFC 9728) if agents sign in.
Links for AI tools
Now None in the home page’s headers.
Point AI tools to the site’s files in the home page’s Link header.
Why it matters: A Link header points AI tools to a site’s files from any page, without guessing addresses.
Make the home page of https://www.bootbarn.com send a Link header (RFC 8288) that points AI tools to the site’s files, for example: Link: </sitemap.xml>; rel="sitemap", </llms.txt>; rel="describedby"; type="text/plain". List only files the site serves.
Markdown copy
Now Not offered: it sends the page’s HTML.
Answer requests for Markdown with a Markdown version of the page.
Why it matters: A Markdown copy gives AI tools the page’s words without the HTML around them.
When a request to https://www.bootbarn.com asks for Markdown (its Accept header includes text/markdown), answer with a Markdown version of the page’s main content and the header Content-Type: text/markdown. Requests for HTML keep getting HTML; add Vary: Accept so caches keep the two apart.
Sitemap: https://www.bootbarn.com/sitemap_index.xml
Sites-bootbarn_us-Site Skip to Accessibility Policy Skip to main content Netherlands Online Only Save up to $75 on Boots Shop Search Catalog Reset Search Close Search Suggestions Search All Stores…
> Boot Barn is the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children.
<title>Sites-bootbarn_us-Site</title>
<meta name="description" content="BootBarn Inc.">
Keeping AI out is the site’s choice, so it never lowers the score.
Its robots.txt names none of the 24 crawlers of the 10 AI companies we know, so it lets every one in.
None of the 27 other AI crawlers we know is kept out.
It gives no Content Signals and no “noai” tag.
Like 68% of the 1,691 popular sites whose robots.txt we read in October 2026, it keeps no AI training crawler out. How many websites block AI crawlers?
We read the site once, as our named bot: its robots.txt, read as crawlers read it, its home page and the files AI tools ask sites for. What we couldn’t read says so. robots.txt asks and doesn’t enforce: a firewall can treat AI crawlers differently from us.
97 of 100: strong trust signals.
How established and checkable it is; AI traces carry no weight.
A high score isn’t a promise that a business is honest. How the score works.
Registered in 1996.
The web archive couldn’t be reached; we’ll ask it again. Why can this be empty?
Only from what anyone can see: the site’s public pages and public records.
939 checks on 30 Oct 2026, with version 0.6.0 of our checks and version 1.1 of the score.
bootbarn.com describes itself: “BootBarn Inc.” It looks like an online shop. See the evidence
Its domain was registered on 13 Mar 1996, 30 years ago. See the evidence
It is built with Shopify, Salesforce Commerce Cloud and Varnish; we found 25 technologies in all. See the evidence
It is among the top 10,000 sites, by Tranco, Chrome UX Report and Majestic Million. See the evidence
We found no traces of an AI site builder. That doesn’t prove a person built it: AI coding assistants leave no traces. See the evidence
Boot Barn, named by its copyright line and Wikidata. See the evidence
Automated findings from the site’s public home page and public records, as of 30 Oct 2026. They describe what we found, not the people or business behind the site, and they may be incomplete or out of date. This is information, not advice. Terms · Report an error
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