Scan a site

OTTO

otto.de

Scanned Fresh929 checks

79OF 100
How it adds up →
In its own wordsLooks like: Online shopOTTO - Mode, Möbel & Technik » Zum Online-ShopOTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
PopularityTop 1KBuilt withAkamai Edge DNS, Microsoft 365, Amazon SESAround the site; no CMS or framework visibleTrust signals3 of 7 foundDomain age unknownBuilt with AI? None foundNo traces found

OTTO (otto.de) looks like an online shop, is ranked in the top 1,000 sites and was first seen by the web archive in 1997. It uses Akamai Edge DNS, Microsoft 365 and Amazon SES; we found no traces of an AI site builder.

Popularity

Website Traffic Checker

Among the top 1K sites.

A popularity band, not a visit count.

Tranco: #961 · Chrome UX Report: Top 1,000 · Majestic Million: #5,648

Each list, with its date
SourceSaysAs of
TrancoA research ranking that combines several traffic and link sources, published daily.#961list of 7 Oct 2026
Chrome UX ReportRank buckets from Google’s real Chrome traffic, published monthly.Top 1,000Aug 2026
Majestic MillionRanks sites by how many separate networks link to them (links, not visits), published daily. CC BY 3.0#5,648list of 8 Oct 2026

Technology

Tech Stack Checker

No framework or CMS shows in the page; it uses DNS, Email, Marketing, SEO and more.

Everything else it uses (14)

Around it: DNS, Email, Marketing, SEO and more.

Business tools can stay listed after a site stops using them.

Trust signals

Website Trust Checker

3 of 7 trust signals found on the home page.

Signals, not a judgement: missing details are common on small, honest sites.

  • HTTPSLoads over HTTPS with a valid certificateFound
  • Contact detailsEmail on the home pagePartly
    Show evidenceHide evidence
    Exhibit 1 · page source, line 2523Masked for privacy. An email address or phone number can belong to a person, and data protection law, such as the EU’s GDPR, asks us to keep only what we need: that the page lists one, and where.
    <a href="mailto:B•••@otto.de">Barriere melden</a>
    Is this wrong? Report it
  • Privacy policyLinked from the home page, and the page opensFound
  • TermsLinked from the home page, and the page opensFound
  • Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNoted
Every signal we looked at

On the site

  • Contact pageLinked from the home page, but the page answers 400Partly
  • About pageNo link found on the home pageNot found
  • Privacy policyLinked from the home page, and the page opensFound
  • TermsLinked from the home page, and the page opensFound
  • Refund or returns policyLinked from the home page, and the page opensFound
  • Contact detailsEmail on the home pagePartly
    Show evidenceHide evidence
    Exhibit 1 · page source, line 2523Masked for privacy. An email address or phone number can belong to a person, and data protection law, such as the EU’s GDPR, asks us to keep only what we need: that the page lists one, and where.
    <a href="mailto:B•••@otto.de">Barriere melden</a>
    Is this wrong? Report it
  • Company detailsName: OTTOPartly
  • Payment providersNone on the home pageNoted
  • TrackersNone found on the home pageNoted

Behind the site

  • Security filterNot blocked by Cloudflare’s security filter and Quad9’s security filterNotedCloudflare’s security filter and Quad9’s security filter
  • Domain registeredThe registry publishes no registration date, only when the record last changed (28 Apr 2026)Couldn’t checkWHOIS (whois.denic.de)
  • First seen online11 Dec 1997, 28 years agoNotedInternet Archive
  • HTTPSLoads over HTTPS with a valid certificateFound
  • Protective settings4 of 6 in placeFound
  • Email protectionPartly protected against forged emailPartlyDNS records

A second opinion on its security setup: Mozilla’s HTTP Observatory grades the site when you open it. Ten checks before you buy · A signal looks wrong? Report it

What it is

Website Summary

Looks like: Online shop.

In its own wordsOTTO - Mode, Möbel & Technik » Zum Online-ShopOTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Our reading of the page, medium confidence.

Show evidence (2)Hide evidence
Exhibit 1 · its own title or description
OTTO - Mode, Möbel & Technik » Zum Online-Shop · OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitn
Exhibit 2 · page source, line 2864
<a href="/shoppages/information_zur_barrierefreiheit">Information zur Barrierefreiheit</a>
Is this wrong? Report it

Who is behind it

  • structured dataOTTO
Show evidenceHide evidence
Exhibit 1 · page source, line 2977
"name": "OTTO"
Is this wrong? Report it

Each name is quoted from its source. A brand and the company that owns it often go by different names.

More about it: Wikidata, profiles, AI use, page facts

AI use

  • AI training: names GPTBot with rules for some pages.
  • AI assistants: may read it for the people who ask them.
Show evidenceHide evidence
Exhibit 1 · robots.txt, line 14
User-agent: GPTBot
Is this wrong? Report it

What its robots.txt and robots tags ask of AI crawlers. Each crawler chooses whether to follow it.

Site name
OTTO
Language
German (de)
What it tells search engines
Organization

Named in its structured data

  • OrganizationOTTO

Read from what the page says about itself; we haven’t checked whether it’s true.

Built with AI?

AI Website Detector

No AI builder traces found.

Coding tools such as Cursor leave no traces, so this doesn’t mean a person made it.

AI traces: None found

How we know

AI site builders leave traces in the sites they make. We look for the traces of 53 of them and show every match with the line it came from, so you can check it yourself.

We test this on 2,312 sites whose makers we know, and publish what we get wrong.

How we test it · Every builder we know · How to tell if a site was built with AI

Score breakdown

Site Score

79 of 100: strong trust signals.

How established and checkable it is; AI traces carry no weight.

79OF 100
TransparencyContact, policies and about page14 / 30
PopularityIts place in public rankings20 / 20
Security and setupHTTPS and standard protections15 / 15
ConsistencyName, description and what it tells search engines10 / 10

Scored on the parts we could check.

Why each part scored what it did
TransparencyContact, policies and about page14 / 30contact page: linked from the home page, but the page answers 400 · email and phone not both given · privacy policy linked · terms linked · no payments seen, so no refund policy needed · no about page link
PopularityIts place in public rankings20 / 20Top 1K in a popularity list
Security and setupHTTPS and standard protections15 / 15loads over HTTPS · sends visitors to HTTPS · always uses HTTPS · protective settings
ConsistencyName, description and what it tells search engines10 / 10site name matches the domain · describes itself · tells search engines what it is

A high score isn’t a promise that a business is honest. How the score works.

Domain history

Domain History

First archived in 1997.

1 change since our previous scan, 10 Oct 2026.

  1. First captured by the web archiveInternet Archive
  2. First scanned by usCheckAnySite
  3. This scanCheckAnySite

In the web archive: captured in 29 of 30 years · see the first capture

  1. 1997: captured
  2. 1998: captured
  3. 1999: captured
  4. 2000: captured
  5. 2001: captured
  6. 2002: captured
  7. 2003: captured
  8. 2004: captured
  9. 2005: captured
  10. 2006: captured
  11. 2007: captured
  12. 2008: captured
  13. 2009: no capture
  14. 2010: captured
  15. 2011: captured
  16. 2012: captured
  17. 2013: captured
  18. 2014: captured
  19. 2015: captured
  20. 2016: captured
  21. 2017: captured
  22. 2018: captured
  23. 2019: captured
  24. 2020: captured
  25. 2021: captured
  26. 2022: captured
  27. 2023: captured
  28. 2024: captured
  29. 2025: captured
  30. 2026: captured
Changes, earlier scans and alerts
Since our previous scan
1 change since 10 Oct 2026:
  • No longer shows Varnish.
ScannedScoreAI tracesPopularity
shown above79None foundTop 1K
79None foundTop 1K

Findings can change when a site changes or when we update our signatures; each scan keeps the version it used.

How we scanned it

Only from what anyone can see: the site’s public pages and public records.

  • Politely. Our scanner, CheckAnySiteBot, says who it is and follows the site’s robots.txt.
  • With sources. Every fact above says where it came from and when.
  • Without guessing. When we couldn’t check something, we say so.
This scan, in numbers

929 checks on 14 Oct 2026, with version 0.5.0 of our checks and version 1.1 of the score.

How we work · What each version changed · About our scanner

Quick look

Built with AI?

None foundWe found no AI builder traces.

“None found” never means “made by a person”: coding assistants leave no traces.

All the evidence →

Related

Quick look

How popular is it?

Top 1KBy the best of 3 public lists.

  • Tranco#961list of 7 Oct 2026
  • Chrome UX ReportTop 1,000Aug 2026
  • Majestic Million#5,648list of 8 Oct 2026

A popularity band, never a visit count.

The popularity section →

Related

Quick look

What is it built with?

DNS
Akamai Edge DNS
Email
Microsoft 365, Amazon SES, Valimail
Marketing
Salesforce
SEO
Google Search Console
Business tools
Meta Business, Apple Business, Atlassian, Adobe, Miro, Docker, Figma, MongoDB
Each with its evidence →

Related

Quick look

Which trust signals does it show?

On the site

  • Contact pagePartly
  • About pageNot found
  • Privacy policyFound
  • TermsFound
  • Refund or returns policyFound
  • Contact detailsPartly
  • Company detailsPartly
  • Payment providersNoted
  • TrackersNoted

Behind the site

  • Security filterNoted
  • Domain registeredCouldn’t check
  • First seen onlineNoted
  • HTTPSFound
  • Security headersFound
  • Software versionsNoted
  • NetworkNoted
  • Email setupPartly
  • First certificateCouldn’t check
  • DNSSECNot found
  • Certificate authoritiesNot found
  • Security contactFound

Signals, not a judgement: missing details are common on small, honest sites.

Every signal with its source →

Related

How has it changed? →
Quick look

How does it add up?

79OF 100

Strong trust signals. An open formula (v1.1): every point comes from a finding above. AI traces carry no weight.

TransparencyContact, policies and about page14 / 30
PopularityIts place in public rankings20 / 20
Security and setupHTTPS and standard protections15 / 15
ConsistencyName, description and what it tells search engines10 / 10
Why each part scored what it did →

Related

More sites like this: online shop

Automated findings from the site’s public home page and public records, as of 14 Oct 2026. They describe what we found, not the people or business behind the site, and they may be incomplete or out of date. This is information, not advice. Terms · Report an error

What this scan can’t tell you
  • Whether the business is real, honest or delivers what it sells.
  • Whether a site was made with AI when no traces were left: coding assistants and hand edits leave none.
  • How many people visit: we show popularity bands from public lists, not visits.
  • Anything beyond the home page as it was at the time of the scan.

Is this your site? Ask for a correction.

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The result describes what we found on 14 Oct 2026, with evidence.

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One scan answers everything: AI traces, popularity, technology, trust signals, how the site describes itself, a score and its history. A quick check only decides which answer comes first. We read public pages as CheckAnySiteBot and follow robots.txt.