TransparencyContact, policies and about page24 / 30contact page linked · email and phone given · no privacy policy link · terms linked · no payments seen, so no refund policy needed · about page linked
PopularityIts place in public rankings20 / 20Top 1K in a popularity list
Security and setupHTTPS and standard protections13 / 15loads over HTTPS · sends visitors to HTTPS · doesn’t insist on HTTPS · protective settings
ConsistencyName, description and what it tells search engines10 / 10site name matches the domain · describes itself · tells search engines what it is
A high score isn’t a promise that a business is honest. How the score works.